Tobacco companies handsomely incentivize retailers around the world to follow harsh requirements related to selling and marketing tobacco products through contracts that fly under the radar of both consumers and policymakers. These agreements allow tobacco manufacturers to give their products primary placement in stores, discount their pricing and target specific demographics. Such rigorous control undermines ongoing public health efforts to decrease tobacco use, especially in settings where products are easily accessible, according to new research led by the UNC Gillings School of Global Public Health.

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