Resources now available to help frame messaging about tobacco disparities

Resources now available to help frame messaging about tobacco disparities

ChangeLab Solutions and the CDC have partnered to help tobacco prevention staff and partners frame their communications on tobacco-related health disparities in ways that minimize racial biases and foster support for effective policy solutions. Messaging that focuses on disparities can reinforce biases about the communities that are most harmed by commercial tobacco, leading policymakers to support ineffective approaches. Framing Tobacco Disparities is a collection of messaging guides that focuses on the drivers of disparity to more effectively mobilize affected communities, generate broader public support, and persuade policymakers to take action. You can download the entire collection or choose the parts that relate most to your work. See the resource collection.