In the 30th anniversary issue of Tobacco Control, ASPiRE’s Amanda Kong and Lisa Henriksen note that an increasing number of countries have set goals for dramatic reductions in smoking. But to achieve those goals and promote health equity, policies are needed to reduce retail sales and visibility of tobacco products. Focusing on retailer reduction strategies and tobacco display bans, Kong and Henriksen review solutions-oriented research about the retail environment, highlight policy examples, and identify data needs and research gaps for designing and evaluating retail policies to promote population health equitably. Read the special communication.