Ads for little cigars that implied health claims and featured premium branding and sensory descriptors were found by researchers in retail settings near schools. Although the FDA prohibits using inaccurate, reduced-risk descriptors on tobacco product advertising, researchers visiting 530 retailers near California middle and high schools photographed and content analyzed cigar ads, finding 44% of ads with implicit health claims, such as natural, mild, filter, and 100% tobacco. Henriksen, Vishwakarma, and co-authors wrote that the study “adds to the body of evidence that supports the development of federal labeling and advertising requirements for cigar products to reduce their appeal among vulnerable groups.” Read the paper.