Survey of retailer advertising in California shows need for state and local menthol restrictions

Survey of retailer advertising in California shows need for state and local menthol restrictions

A letter in Tobacco Control from ASPiRE’s Lisa Henriksen described a 2018 survey of store advertising at 1,199 tobacco retailers in California that revealed the industry was still more likely to advertise menthol cigarettes and charge less for them in neighborhoods with a higher proportion of Black residents. California’s law to restrict sales of flavored tobacco is expected to alleviate predatory marketing of menthol. However, the tobacco industry has delayed its implementation by challenging the law on a ballot referendum in November 2022. This research confirms that state and local laws to restrict sales of flavored tobacco should include menthol until FDA bans it. Read the letter.