A new paper by ASPiRE’s Sarah Mills and Kurt Ribisl suggests ways tobacco-control leaders can advance equity beyond just talking about it. Their recommendations include action steps across five categories: surveillance, interventions, funding, accountability, and root causes. Policy interventions with a pro-equity impact on smoking and related disease should be prioritized, the authors say, and funding should be made available to tobacco control activities focused on eliminating racial and socioeconomic inequities in smoking.