A study from the University of Chicago examined JUUL’s advertising efforts in 2018 and 2019. Touted as an effort to combat underage use, in 2018, JUUL invested $30 million investment in ads, primarily promoting the products and emphasizing its role in smoking reduction. In 2019, the company spent $36.2 million in advertising. These marketing activities focused on media markets where JUUL was under scrutiny for its social media and promotional strategies. Read the paper.