E-cigarette use by young adults linked to advertising, media exposure

E-cigarette use by young adults linked to advertising, media exposure

The authors, including ASPiRE’s Lisa Henriksen, analyzed survey data from 3,000 young adults in six metropolitan areas to examine e-cigarette use, advertising and media exposure, and age verification experiences during purchase. Consistent with previous studies, the research found a positive, possibly reciprocal, association between e-cigarette use and advertising/media exposure. The survey also pointed to poor age verification compliance among e-cigarette vendors, especially online sellers and vape shops. These findings underscore the importance of enforcing online retail and advertising regulations. Read the paper.