As tobacco control programs are asked to do more with fewer resources, partnerships have become more important. The CDC’s Office on Smoking and Health has published a new Best Practices User Guide: Partnerships in Tobacco Control. Written in partnership with members of the ASPiRE team from WashU’s Center for Public Health Systems Science, the guide expands and updates recommendations to help programs develop and maintain strategic partnerships and coalitions to achieve commercial tobacco control goals. Pages 17-20 are about working with partners to reduce exposure to tobacco advertising and promotion. See the user guide.